The reality was that he'd been treating his wife like shit for at least the last half-decade, probably a lot longer
I’m going with the “a lot longer”. When he was posting here and she was still a JW, he had a clear contempt for her because she still was a believer. He frequently spoke of her in condescending terms. Who could really blame her? The Kingdom Hall was more comforting than this narcissist she married who immediately after the marriage was consummated was still carrying on several online relationships and was waiting for her to leave for work so he could jump online to masturbate to them!
She should have left him then and there and seemed to have done just that until he flew in after her.
Then something truly amazing happened. Lloyd became the exJW fat Elvis, and almost overnight had hundreds of people from round the world telling him how great he was and were pushing their money into his hands. The baby came and they got so many donations and gifts sent to them worldwide she had to have been impressed.
This is where I think he really went off the rails with his arrogant nature. He saw and met a lot of the fans, in particular the women. This is how a predator thinks - when a female is telling him how great his last video was, he’s thinking about how he could bed her if it weren’t for his wife and child right next to him.
So he took this underground. I’d say as soon as he had the means as well as the excuses (the frequent travel for exJW meetups), he started paying for sex. 2015 probably, latest 2016. Probably thought of it as a novelty at first (“That’s the third woman I had sex with who is not my wife!”) and it soon turned into a necessity.
”I’m flying into Holland to film a documentary”
”Oh, so shall I join you?”
”No, this is important and it’s a working trip. Media contacts will be there”
He probably had his exJW friends on the ground unwittingly running interference for him, relating to her how busy they were and Lloyd had to sneak away to the hotel for a nap.
Lloyd might just go out like fat Elvis did. Pumped full of drugs and alienated from all reality.
Someone’s going to find him on the toilet.